Finding Your Funding: My Shiny New Business Idea, Part IV

Finding Your Funding: My Shiny New Business Idea, Part IV

We’ve been working with small businesses for over a dozen years, many of them new or expanding. When it comes to funding this big step, a little creativity and tenacity will go along way. Our experience in Washington, DC runs deep, but plenty of these opportunities are not restricted to the area. No matter where you’re setting up shop, with a little elbow grease (generally applied to paperwork and applications), there is support to be had.

How to Plan for Branding Costs: My Shiny New Business Idea, Part III

 How to Plan for Branding Costs: My Shiny New Business Idea, Part III

The harsh reality is that even the best artisanal widget and bespoke experience won’t sell if the person it’s designed for is never given the opportunity to learn about it and understand why it matters so much. Your dream customer can’t buy products and services they don’t know about. That's the job of your branding and marketing.

When to Brand: My Shiny New Business Idea, Part I

When to Brand: My Shiny New Business Idea, Part I

New brands need to establish a presence in the market. A great visual identity will invite your audience to join you in your new adventure and cements their loyalty. With a brand in place, you’re already signalling that you take your work seriously and your customers should too.

Creating Compelling Logos: Passing the Toddler Test

Creating Compelling Logos: Passing the Toddler Test

If you want to find out what people will actually see when look at your logo design, the honest toddler will not lie. (Perhaps unless they think there’s a cookie in it for them.) They’re famous for not sugarcoating their opinions. Their perspective can help rule out unnecessary complication and confusion.

The Strange, Creative Force: On Listening Well

The Strange, Creative Force: On Listening Well

A client’s ideas usually exist primarily in their own mind, bolstered by a few supportive friends and impressive-sounding happy hour banter. But in reality it takes provoking questions and good, long listening for the threads of an idea to come together into a real plan. Creating a place for that process is the primary goal of all our client strategy sessions and consults.

Tell It Slant: The Art of Turning It On Its Side

Tell It Slant: The Art of Turning It On Its Side

The creative process is full of ruts. We fall into them unknowingly. That feeling of being suck and vaguely resentful is a telltale sign that you’ve found yourself in one. Turning work on its side can feel like a cool breeze in a stuffy hot room.

Get Out of Your Sweats: Branding as Getting Dressed

Get Out of Your Sweats: Branding as Getting Dressed

We first stumbled upon the “getting dressed” analogy while huddled over coffee with a client on a chilly January day, digging into her brand strategy. She was doing so many things right — killer customer experience, rich client relationships, reliable and genuine services — but sometimes she didn’t feel she was taken seriously by the clients who would pay top dollar for her great services.