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Sacred Spaces Conservancy raises awareness of the value of historic church buildings as public spaces. Their brand strategy encompasses concepts of reverence, architecture, light, and storytelling.

The mark’s base pattern references the exterior ironwork at the National Museum of African American History and Culture with subtle church imagery and patchwork mosaics. The center cross element provides a simple secondary logo ideal for storytelling.

 
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Our new branding beautifully weaves together all the pieces of our mission. Lauren and Brittany invested the time in truly understanding our vision, and then thoughtfully crafted all the pieces we would need to build it. Their work gave us confidence to launch with a brand that tells a story resonating with our core values as an organization and drawing in our audience.
— Liz Laird, Executive Director
 
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The brand package you developed is impressive work — polished, professional, and better than some of the commercial real estate focused advertising firms I’ve worked with over the last ten years.
— Randy Kenna, Commercial real estate executive and founding Sacred Spaces board member