Work
Girl Friday
Whimsy meets wonder and celebration meets connection with a brand for women who enjoy learning new skills in good company
PupperScruff
A growing pet care company needed a formal identity for its next step with a focus on playfulness, nostalgia, and the reliability of a good neighbor
Sacred Spaces Conservancy
Original brand identity for a new nonprofit preserving sacred spaces for public use with an emphasis on reverence, architecture, and light
Additional logos
“Our new branding beautifully weaves together all the pieces of our mission. It gives us confidence to launch with a brand that tells a story.”
Our Services
Fairswell gets you dressed to launch your new brand or grow your business. We ask great questions to understand the strategy behind your brand, then create design solutions using our tested one-concept approach.
THE FULL OUTFIT
Finely appointed from head to toe
Get your killer idea ready to take off with clarity and momentum with a comprehensive branding process. We start by crafting a brand strategy to which every design decision will point. Then we create a complete suite of custom visuals to ensure a consistent, delightful experience that gets your audience moving in the right direction.
What you'll get
Brand Strategy Worksheet
Brand Strategy Session
Comprehensive Brand Strategy Document + Mood Board
Logo System
Typography Hierarchy
Color Palette
Brand Enhancements (such as icons, patterns, or textures)
Print & Digital Collateral
Custom Brand Guide
ESSENTIAL PIECES
The basics to get your good work out there
Take your concept from a great idea to a real world business in just a few weeks. This package focuses on developing your essential brand elements, so you can get to work doing what you love.
What you'll get
Brand Strategy Worksheet
30-minute Consult
Brand Strategy Notes + Mood Board
Typographic Logo
Typography + Key Brand Color
1 Digital or Print Collateral Piece
Brand sheet
BRAND FITTING
Know what you need to look your best
Sometimes you just need to get your ideas organized so you can get moving. This in-person consultation helps creatives with an idea or business facing a branding challenge to determine their next steps. We'll dig deep into your business model and brand needs, then synthesize it all into a written Brand Strategy document to guide your next steps and inform your branding plan.
What you'll get
Brand Strategy Worksheet
Brand Strategy Session
Comprehensive Brand Strategy Document
“You took an idea I’ve been kicking around for a long time and gave it life. You heard things that I had never even vocalized! So, basically, you branded my brain.”
Ready to get your work dressed for the day?
About Us
We are a branding duo that believes beauty and truth shine in all that’s fair. We aim to create work that evokes genuine momentum and a delighted “Swell!”
Our clients know that designing great visuals is akin to getting dressed in the morning — putting together all the pieces that send the right message and get you where you want to go.
Follow Along
Musings on our design philosophy, recent projects, and co-working with our tiny Fairswell interns.
Let's Be Social
Join us for work, play, and a menagerie of house plants on Instagram @fairswell.
![Our client’s great ideas usually exist primarily in their own minds, bolstered by a few supportive friends and some impressive happy hour banter. In reality, it takes provoking questions and good, long listening for the threads of an idea to come together into a real plan.
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Sharing today about how we create space for that strangely powerful creative process. [Link in bio.]
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Whose listening helps make *you*?](https://static1.squarespace.com/static/5a8c78669f07f524c115fe0f/5aabe3d26d2a735227232a7f/5b06690f86d4e53f085a86e2/1527146835690/)
Ready to make something Swell?
Tell us a little about yourself.
Want to say hi or chat about something else? Drop us a line at hello@fairswell.co.
“I can’t say enough about working with Fairswell — their design work, open-mindedness, and business acumen is second to none.”