design solutions that speak clearly to your audience and build momentum for your work



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Girl Friday


Whimsy meets wonder and celebration meets connection with a brand for women who enjoy learning new skills in good company



A growing pet care company needed a formal identity for its next step with a focus on playfulness, nostalgia, and the reliability of a good neighbor


Sacred Spaces Conservancy


Original brand identity for a new nonprofit preserving sacred spaces for public use with an emphasis on reverence, architecture, and light

Additional logos

Our new branding beautifully weaves together all the pieces of our mission. It gives us confidence to launch with a brand that tells a story.
— Liz Laird, Sacred Spaces Conservancy

Our Services

Fairswell gets you dressed to launch your new brand or grow your business. We ask great questions to understand the strategy behind your brand, then create design solutions using our tested one-concept approach.

Don’t see what you need? Drop us a line and we’ll talk.


Finely appointed from head to toe

Get your killer idea ready to take off with clarity and momentum with a comprehensive branding process. We start by crafting a brand strategy to which every design decision will point. Then we create a complete suite of custom visuals to ensure a consistent, delightful experience that gets your audience moving in the right direction.

What you'll get

Brand Strategy Worksheet

Brand Strategy Session

Comprehensive Brand Strategy Document + Mood Board

Logo System

Typography Hierarchy

Color Palette

Brand Enhancements (such as icons, patterns, or textures)

Print & Digital Collateral

Custom Brand Guide


The basics to get your good work out there

Take your concept from a great idea to a real world business in just a few weeks. This package focuses on developing your essential brand elements, so you can get to work doing what you love.

What you'll get

Brand Strategy Worksheet

30-minute Consult

Brand Strategy Notes + Mood Board

Primary Logo

Key Brand Typography + Colors

1 Digital or Print Collateral Piece

Brand Sheet


Know what you need to look your best

Sometimes you just need to get your ideas organized so you can get moving. This in-person consultation helps creatives with an idea or business facing a branding challenge to determine their next steps. We'll dig deep into your business model and brand needs, then synthesize it all into a written Brand Strategy document to guide your next steps and inform your branding plan.

What you'll get

Brand Strategy Worksheet

Brand Strategy Session

Comprehensive Brand Strategy Document

You took an idea I’ve been kicking around for a long time and gave it life. You heard things that I had never even vocalized! So, basically, you branded my brain.
— Whitney Porter, Girl Friday

Ready to get your work dressed for the day?


About Us


We are a branding duo that believes beauty and truth shine in all that’s fair. We aim to create work that evokes genuine momentum and a delighted “Swell!”

Our clients know that designing great visuals is akin to getting dressed in the morning — putting together all the pieces that send the right message and get you where you want to go. 


Follow Along

Musings on our design philosophy, recent projects, and co-working with our tiny Fairswell interns.

Let's Be Social

Join us for work, play, and a menagerie of house plants on Instagram @fairswell.


Ready to make something Swell?

Tell us a little about yourself.

Want to say hi or chat about something else? Drop us a line at

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What service are you interested in?
I can’t say enough about working with Fairswell — their design work, open-mindedness, and business acumen is second to none.
— Annie Wolfson, PupperScruff